Work

An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-023-00225-7

Authors: Lifu Li, Yafei Feng, Anqi Zhao

Institutions: University of Technology Sydney, South China Normal University, Singapore Management University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4367844252

FWCI: 9.255

Cites: 83

Cited by: 36

Related to: 10