Work

Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.113954

Authors: Naveen Donthu, Weng Marc Lim, Satish Kumar, Nitesh Pandey

Institutions: Georgia State University, Swinburne University of Technology, Sunway University, Swinburne University of Technology Sarawak Campus, Amrita Vishwa Vidyapeetham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4368618558

FWCI: 6.875

Cites: 67

Cited by: 26

Related to: 10