Work

Hybrid model for profit-driven churn prediction based on cost minimization and return maximization

Year: 2023

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2023.120354

Authors: Ping Jiang, Zhenkun Liu, Lifang Zhang, Jianzhou Wang

Institutions: Xi'an University of Finance and Economics, Dongbei University of Finance and Economics, Macau University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Major Program of National Fund of Philosophy and Social Science of China

Award: G937464150

OpenAlex ID: W4372194281

FWCI: 9.255

Cites: 88

Cited by: 35

Related to: 10