Work

What drives or inhibits consumers' preference to consume quietly?

Year: 2023

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2022-1015

Authors: Sigen Song, Hengqin Wang, Cheng Lu Wang

Institutions: Shanghai Institute of Technology, Henan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4372329915

FWCI: 2.115

Cites: 61

Cited by: 8

Related to: 10