Work

Applying the SOBC Paradigm to Reinterpret the Online Grocery Shopping Experience for the Senior Population

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Food Products Marketing

DOI: 10.1080/10454446.2023.2209775

Authors: Mahima Shukla, Richa Misra, Renuka Mahajan, Rahul Gupta

Institutions: Sharda University, Jaipuria Institute of Management, Amity University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4375866091

FWCI: 1.851

Cites: 105

Cited by: 7

Related to: 10