Work

Marketingplanung

Year: 2023

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-34221-0

Authors: Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer

Institution: University of St.Gallen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4375934879

FWCI: 8.558

Cites:

Cited by: 15

Related to: 10