Work

“I Doubt It Works!” the negative impacts of anthropomorphizing healthcare products

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.114008

Authors: Chun-Tuan Chang, Hsiao-Ching Lee, Yu-kang Lee, Tsung-Pin Wang

Institutions: National Sun Yat-sen University, National Kaohsiung University of Science and Technology

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4376561061

FWCI: 4.231

Cites: 70

Cited by: 16

Related to: 10