Work

Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.114020

Authors: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens

Institution: Ghent University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4376561062

FWCI: 6.611

Cites: 80

Cited by: 25

Related to: 10