Work

Nachhaltigkeitsorientierte Markenpolitik

Year: 2023

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-38521-7_7

Authors: Philip Maloney, Jörg Meurer

Institution: Hochschule Bremen

Language: German

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4376624282

FWCI: 9.437

Cites: 36

Cited by: 7

Related to: 10