Work

Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow

Year: 2004

Type: book

Author: Tim Ambler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W437696283

FWCI: 3.522

Cites:

Cited by: 100

Related to: 10