Collaborative Value Co-creation from a Stakeholder Perspective: A Literature Review
Year: 2023
Type: article
Study design: Systematic Review
Abstract: Since the value co-creation (VCC) concept was introduced as an alternative to the traditional value creation model, VCC has been studied in various contexts. The literature has mostly focused on a specific research context or a specific type of stakeholder group, leaving a comprehensive view of the stakeholders’ value elements in VCC poorly understood. To address this research gap, we conducted a systematic literature review to provide an overview of the conceptualization of VCC as well as stakeholders’ expected and realized value through collaboration. In accordance with the literature review, six value dimensions (economic, experiential, functional, relational, personal growth and corporate sustainability) are identified. On the basis of the findings of our literature review, we identify gaps in the literature and suggest an agenda for future research.
Source: Journal of Creating Value
Institutions: Tampere University, University of Tampere
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,000
OpenAlex ID: W4377010034