Work

The impact of scarcity cues on purchase likelihood of art-infused products

Year: 2023

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-023-00945-3

Authors: Mansi Gupta, Gopal Das, Felix Septianto, Henrik Hagtvedt

Institutions: Indian Institute of Management Bangalore, The University of Queensland, Boston College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377822602

FWCI: 7.933

Cites: 68

Cited by: 30

Related to: 10