Work

Understanding Digital Marketing

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8166-0.ch006

Authors: Arshi Naim, Kholoud Al Ghamdi

Institution: King Khalid University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377842004

FWCI: 73.01

Cites: 62

Cited by: 97

Related to: 10