Work

From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.113919

Authors: Wenting Feng, Morgan X. Yang, Irina Y. Yu

Institutions: Hainan University, Hang Seng University of Hong Kong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Research Grants Council, University Grants Committee, Natural Science Foundation of Hainan Province, Hainan University

Awards: G13317838, G3153343906, 经济转型与国际化背景下品牌建设的理论创新研究, 旅游目的地社交媒体代言人对消费者旅游意向的影响及心理机制：基于准社会关系的视角

OpenAlex ID: W4377981394

FWCI: 7.14

Cites: 65

Cited by: 27

Related to: 10