Work

How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment

Year: 2023

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2022-0917

Authors: Wanqi Liang, Deyi Zhou, Muhammad Rizwan, Samir Huseynov

Institutions: Huazhong Agricultural University, Yangtze University, Auburn University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377983460

FWCI: 2.644

Cites: 62

Cited by: 10

Related to: 10