Work

The effect of the motion attributes of spokes-characters on app launch pages on brand memory

Year: 2023

Type: article

Source: Internet Research

DOI: 10.1108/intr-10-2021-0735

Authors: Ning Zhang, Zhu Liya

Institutions: Shenzhen University, Nankai University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4378229459

FWCI: 1.063

Cites: 49

Cited by: 4

Related to: 10