Work

An empirical examination of human brand authenticity as a driver of brand love

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.114059

Authors: Maria Lucila Osorio, Edgar Centeno, Jesus Cambra-Fierro

Institutions: Tecnológico de Monterrey, Universidad Pablo de Olavide

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4378512915

FWCI: 7.404

Cites: 85

Cited by: 28

Related to: 10