Work

Can whimsically cute packaging overcome young consumer product unfamiliarity?

Year: 2023

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-05-2022-0201

Authors: Afred Suci, Hui-Chih Wang

Institution: National Taiwan University of Science and Technology

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4378530776

FWCI: 3.438

Cites: 62

Cited by: 13

Related to: 10