Work

Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers?

Year: 2023

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2023.2221441

Authors: Fairuz Chowdhury, Srinivasan Swaminathan

Institutions: University of Dhaka, Drexel University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4379980485

FWCI: 3.702

Cites: 104

Cited by: 14

Related to: 10