Work

CommTech: Mit der Stakeholder Journey die Wirkung von Kommunikation erhöhen

Year: 2023

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-40169-6_4

Authors: Thomas Mickeleit, Klaus Treichel, Marie Sophie Groß, Sarah Ellmann

Institution: University of Hohenheim

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4380031780

FWCI: 4.752

Cites: 20

Cited by: 7

Related to: 10