Work

SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2023.2192726

Authors: Raouf Ahmad Rather, Sıddık Bozkurt, Imran Khan, Tan Vo-Thanh, Amir Zaib Abbasi, Tareq Rasul

Institutions: Osmaniye Korkut Ata University, Institute of Management Technology, Excelia Business School, King Fahd University of Petroleum and Minerals, Australian Institute of Business

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4380150877

FWCI: 5.553

Cites: 84

Cited by: 21

Related to: 10