Work

Effect of green advertising attitude on collectivist consumer behavior: an integrative approach

Year: 2023

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2022-0437

Authors: Joseph Lok-Man Lee, Vanessa Liu, Calvin Cheng

Institutions: Hong Kong Polytechnic University, Singapore University of Social Sciences

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4380487523

FWCI: 7.669

Cites: 70

Cited by: 29

Related to: 10