Work

How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty

Year: 2023

Type: conference-paper

Study design: Observational Study

Source: International Conference on Business and Industrial Research (ICBIR)

DOI: 10.1109/icbir57571.2023.10147395

Authors: Tiurida Lily Anita, Arif Zulkarnain, Tri Wiyana, Dino Gustaf Leonandri, Yuvania Andika Imanuel

Institutions: Binus University, Universitas Trisakti, Institut Pariwisata Trisakti

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4381195430

FWCI: 8.932

Cites: 15

Cited by: 10

Related to: 10