Work

Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases

Year: 2023

Type: article

Source: International Journal of Sport Communication

DOI: 10.1123/ijsc.2023-0155

Authors: Nels Popp, James Du, Stephen L. Shapiro, Jason M. Simmons

Institutions: University of North Carolina at Chapel Hill, Florida State University, University of South Carolina, University of Cincinnati

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4381248472

FWCI: 5.218

Cites: 73

Cited by: 12

Related to: 10