Work

The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of East European Management Studies

DOI: 10.5771/0949-6181-2023-2-347

Authors: Mariia Bordian, Irene Gil-Saura, Maja Šerić

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4381296319

FWCI: 2.375

Cites:

Cited by: 9

Related to: 10