Work

Exploring new-product selling challenges in the FMCG sector: a qualitative method approach

Year: 2023

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-12-2021-0153

Authors: Archana Sharma, Mahim Sagar

Institutions: Indian Institute of Management Jammu, Indian Institute of Technology Delhi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4381889818

FWCI: 2.115

Cites: 62

Cited by: 8

Related to: 10