Work

AI advertising: An overview and guidelines

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.114124

Authors: John Ford, Varsha Jain, Ketan Wadhwani, Damini Goyal Gupta

Institutions: Old Dominion University, Mudra Institute of Communications Ahmedabad

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4382600521

FWCI: 46.09

Cites: 101

Cited by: 177

Related to: 10