Work

Have you been falling in love?: An analysis of coffee shop brand love in Thailand

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Foodservice Business Research

DOI: 10.1080/15378020.2023.2229577

Authors: Watchara Chiengkul, Jiraporn Junla

Institutions: Rajamangala University of Technology Isan, Rajamangala University of Technology Isan, Khon Kaen Campus, Udon Thani Rajabhat University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4382681858

FWCI: 1.583

Cites: 96

Cited by: 10

Related to: 10