Work

Masstige Marketing: A scale development and validity study

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.114112

Authors: Muhammad Ishtiaq Ishaq, Ali Raza, Boris Bartikowski, Huma Sarwar, Zia-ur-Rehman

Institutions: Quaid-i-Azam University, Excelia Business School, Kedge Business School, University of Brescia, Pir Mehr Ali Shah Arid Agriculture University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4382876887

FWCI: 9.52

Cites: 83

Cited by: 36

Related to: 10