Work

The effect of green products on sustainable tourism through green marketing in natural tourism destinations in Garut, West Java

Year: 2023

Type: article

Abstract: This research aimed to see the influence of green products on sustainable tourism through green marketing in Garut, West Java, Indonesia. Garut has many tourist destinations, both natural and artificial. Awareness of environmental issues has created new markets that produce environmentally friendly products and services. The method of analysis using multivariate data analysis includes factor analysis with SEM-PLS covariance. The results showed that green products affect sustainable tourism through green marketing as an intervening variable. More awareness is needed for marketing ecosystems with minimal environmental impacts. This research was conducted during the Covid-19 pandemic. The results represent the condition of tourist destinations in Garut affected by the pandemic.

Source: International Journal of Green Tourism Research and Applications

DOI: 10.31940/ijogtra.v5i1.45-51

Authors: Universitas Muhammadiyah Bandung, Helin Yudawisastra, Jajang Burhanudin, Universitas Muhammadiyah Bandung, Artarina D. Samoedra, Universitas Widyatama, Mihai Voda

Institutions: Universitas Muhammadiyah Bandung, Universitas Widyatama, Dimitrie Cantemir Christian University, Dimitrie Cantemir University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4382877938

FWCI: 1.587

Cites: 18

Cited by: 6

Related to: 10