Work

The Impact of Musical Fit and Sound Design on Consumers’ Perception of a Luxury Car Ad

Year: 2022

Type: article

Source: Luxury

DOI: 10.1080/20511817.2022.2224496

Authors: Joanne Pei Sze Yeoh, Min Gin Han, Charles Spence

Institutions: Universiti Putra Malaysia, University of Oxford

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4382938859

FWCI: 1

Cites:

Cited by: 6

Related to: 10