Work

Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference

Year: 2023

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucad043

Authors: Chris Hydock, Luc Wathieu

Institutions: Tulane University, Georgetown University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4383058268

FWCI: 3.436

Cites: 40

Cited by: 13

Related to: 10