Work

Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.114174

Authors: Marta Pizzetti, Philippe Chereau, Isabella Soscia, Fangyuan Teng

Institutions: École de management de Lyon, Centre National de la Recherche Scientifique, SKEMA Business School, Université Côte d'Azur, Groupe de Recherche en Droit, Économie, Gestion, École Supérieure de Commerce de Rennes

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4384472237

FWCI: 7.404

Cites: 100

Cited by: 28

Related to: 10