Work

H2H Marketing

Year: 2023

Type: book

Source: Business Cases Review

DOI: 10.1007/978-3-031-22393-8

Authors: Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas

Institutions: Northwestern University, University of Limassol, Technical University of Applied Sciences Würzburg-Schweinfurt, Staatliche Hochschule für Gestaltung Karlsruhe

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Northwestern University, DePaul University, Athens University of Economics and Business, Tongji University, Siemens, Universität Zürich, Technische Universität Berlin, Stockholms Universitet, Indian Institute of Management Calcutta, University of Illinois at Urbana-Champaign

OpenAlex ID: W4384789256

FWCI: 6.136

Cites:

Cited by: 10

Related to: 10