Work

The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention

Year: 2023

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2023.2223240

Authors: Carolyn A. Lin, Louvins Pierre

Institution: University of Connecticut

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4384928020

FWCI: 1.41

Cites: 127

Cited by: 7

Related to: 10