Work

Do Consumers Prefer Sad Faces On Eco-Friendly Products?

Year: 2023

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2023-015

Authors: Ke Zhang, Siqi Wang, Huan Yang, Long Chen

Institutions: Soochow University, Shanghai University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385199559

FWCI: 3.438

Cites: 98

Cited by: 13

Related to: 10