Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Year: 2023
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21875
Institutions: Institut Superieur de Gestion, MBS School of Business
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4385233270