Work

Influencer marketing research: review and future research agenda

Year: 2023

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2023.2235883

Authors: Eugene Cheng-Xi Aw, Raj Agnihotri

Institutions: UCSI University, Iowa State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385335452

FWCI: 51.78

Cites: 37

Cited by: 120

Related to: 10