Work

Prediction of Consumer Behavior Based on Machine Learning Algorithm

Year: 2023

Type: conference-paper

Abstract: Under the background of digital economy, the Internet industry pays more and more attention to the importance of user consumption behavior, but how to distinguish high-quality user channels and optimize marketing costs has always been the pain point of companies. In this paper, we propose an analysi

Source: International Conference on Mathematical Statistics and Economic Analysis (MSEA)

DOI: 10.4108/eai.26-5-2023.2334304

Author: Yan Jiang

Institution: Zhejiang Gongshang University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4385344301

FWCI: 3.819

Cites: 3

Cited by: 8

Related to: 10