Work

The effectiveness of advertising appeals: A culturally-derived power perspective

Year: 2023

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2023.103522

Authors: Minghui Shan, Zhenzhong Zhu, Chunlei Song, Haipeng (Allan) Chen

Institutions: Shandong University of Technology, Jinan Preschool Education College, Hankuk University of Foreign Studies, University of Kentucky

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Natural Science Foundation of Shandong Province, Shandong Provincial Finance Department

Award: G3525202777

OpenAlex ID: W4385657345

FWCI: 6.082

Cites: 72

Cited by: 23

Related to: 10