Work

Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption

Year: 2023

Type: article

Study design: Observational Study

Source: Environment Development and Sustainability

DOI: 10.1007/s10668-023-03696-x

Authors: Jing Li, Lifen Hu, Muhammad Farhan Basheer

Institutions: Central China Normal University, Wuhan Technology and Business University, University of Lahore

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4385659463

FWCI: 6.912

Cites: 78

Cited by: 26

Related to: 10