Work

Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2023.2238722

Authors: Anand Jhawar, Duraipandian Israel, Prashant Kumar

Institution: Xavier School of Management

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4385763129

FWCI: 6.875

Cites: 56

Cited by: 26

Related to: 10