Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context
Year: 2023
Type: article
Study design: Observational Study
Authors: Ashish Gupta, Ajay Kumar, Esubalew Melese
Institutions: Indian Institute of Foreign Trade, Sharda University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4385993686