Work

Live streaming commerce: a compulsive buying perspective

Year: 2023

Type: article

Study design: Observational Study

Source: Management Decision

DOI: 10.1108/md-10-2022-1461

Authors: Ying Sun, Zheshi Bao

Institutions: Hohai University, Nanjing University of Finance and Economics

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386005874

FWCI: 8.991

Cites: 74

Cited by: 35

Related to: 10