Work

Impossible is nothing even in times of COVID-19. Effective strategy lessons from the Real Madrid F.C

Year: 2023

Type: article

Source: Soccer and Society

DOI: 10.1080/14660970.2023.2248909

Author: Verónica Baena

Institution: Universidad Europea de Madrid

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386134244

FWCI: 0.791

Cites: 51

Cited by: 5

Related to: 10