Work

How salespeople adapt communication of customer value propositions in business markets

Year: 2023

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2023.08.009

Authors: Pirmin Bischoff, Jens Hogreve, Laura Elgeti, Michael Kleinaltenkamp

Institutions: Catholic University of Eichstätt-Ingolstadt, Freie Universität Berlin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4386264709

FWCI: 3.438

Cites: 88

Cited by: 13

Related to: 10