Work

Effects of Perceived Value and Customer Service on Brand Satisfaction

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2023.2253231

Authors: Ana Sebastián-Morillas, Abel Monfort, Belén López-Vázquez

Institutions: Universidad de Valladolid, ESIC University, ESIC Business & Marketing School

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386424607

FWCI: 3.482

Cites: 57

Cited by: 22

Related to: 10