Work

Effects of green messages in advertisements: a meta-analysis

Year: 2023

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: International Journal of Advertising

DOI: 10.1080/02650487.2023.2252675

Authors: Fuyuan Shen, Guolan Yang, Jeff Conlin, Xiaohua Wang

Institutions: Pennsylvania State University, Oakland University, University of Kansas, Shenzhen University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386440467

FWCI: 1.238

Cites: 35

Cited by: 27

Related to: 10