How do Tourism Souvenir Purchasing Channels Impact Tourists’ Intention to Purchase? The Moderating Role of Souvenir Authenticity
Year: 2023
Type: article
Source: Journal of Travel Research
Authors: Lujun Su, Zeyue Lai, Yinghua Huang
Institutions: Central South University, San Jose State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Award: G2977816221
OpenAlex ID: W4386569473