Work

The impact of skippable advertising on advertising avoidance intention in China

Year: 2023

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-07-2022-0298

Authors: Shimin Yin, Bin Li, Qi Zhou

Institutions: Anhui University, Tsinghua University, Huazhong University of Science and Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386613369

FWCI: 2.115

Cites: 68

Cited by: 8

Related to: 10